Running your own business inevitably means that you always have a considerable to-do list and not enough hours in the day. You may feel as though you are pulled in so many different directions that something has to give – and maybe that’s your marketing activities.
But marketing drives sales, and you can’t afford to gloss over it.
If you feel as though you need more hours in your day to tackle all relevant and important tasks, hiring a virtual support team may be a great idea. We can help with a wide range of marketing tasks so that you can focus your attention on activities that generate revenue for your business.
The benefits of a virtual support team for your marketing campaigns
Regardless of the industry or sector that you work in, digital marketing is increasingly vital. Successful businesses that are focused on growth must develop and run effective digital marketing campaigns, and this includes having a sales page and a content platform.
It may also include running promotions, managing social media marketing, working on affiliate programs and more. Automating some of these processes can be effective, but the tasks may grow as your business expands. Hiring a virtual assistant who has experience with digital marketing is essential if you want to work efficiently without diminishing the importance of marketing efforts.
A virtual assistant is usually a home-based contract worker, so you won’t have to deal with managerial or employment-related issues. You can also pay the contractor for the precise number of hours worked, which will keep overheads low.
Because this individual works out of his or her own house rather than in your office, you won’t need additional office space, furniture, supplies and equipment. Plus, these individuals are usually already skilled and experienced in digital marketing, so there is minimal training required.
Hiring a virtual assistant rather than a full-time employee is a great idea if you want to free up time in your work week in a cost-effective way without sacrificing on the amount of marketing that is done. It is also ideal if you want to be productive without dealing with the hassle associated with recruiting, training and managing an in-house assistant.
How a virtual assistant can help your marketing
Digital marketing takes full advantage of new technology and Internet-based platforms. While many people are familiar with some online platforms from their personal use of social media, digital marketing requires special experience and skills for the best results.
These are some of the specific areas of marketing that we can help you with.
You must develop and maintain a mailing list, and you also need a regular newsletter or email flow that engages your audience in some way. This can take time as well as the use of the right email management software, such as SendinBlue, MailChimp or others.
Your skilled virtual assistant can handle all of these tasks and may already have experience with the right software programs for superior email management. They could also schedule email blasts, input text into your marketing materials and complete other important tasks that you may be struggling to complete on your own.
Your digital content is critical if you want to develop your brand image and drive sales. However, it takes a considerable amount of time and effort to create amazing content that produces desired results. This means as defining and building your brand image and enticing your target audience to take action in different ways.
If your virtual assistant has sales-oriented writing skills, they may write your regular blog, newsletter, emails, and do other content tasks. They might also create and respond to social media posts.
Effective content can help you to boost results from your digital marketing efforts, and doesn’t have to cost you time.
Search engine optimisation is another critical aspect of digital marketing that requires ample time and attention. You must focus your attention on meta-data, creating SEO-rich text, choosing the right keywords to focus on, and more.
When you hire a virtual assistant who has SEO know-how, you make your website more visible to your target audience, and you’ll end up with more website traffic on a regular basis. Plus, it’ll be targeted traffic more useful to your business rather than random or unfocused traffic that may quickly click off of your website. Random traffic is rarely useful to your business.
There are numerous social media platforms that you could regularly use but we can also help you decide which is best for your business – just because they are there doesn’t mean you need to feature on them all. . But you may not have the time available to get the most from them. A virtual assistant can help you develop a great business profile on each social platform and create messages or posts on a regular basis that are relevant and inspire the audience to take action in different ways.
This professional may also respond to posted questions and comments as well as direct or private messages. You can then focus your attention on responding to leads and sales inquiries.
Working with a virtual support team is is a great way to improve your personal productivity while giving your digital marketing tasks the time and attention they deserve. If you would like some assistance, get in touch!